Cabinet Secretary for Tourism Department
Jen Schroer was most recently the executive director of the Davis, Calif., chamber of commerce. Previously she was the president and chief executive of the New Mexico Hospitality Association. In her time in California, she has also served on the California Economic Summit Council, contributing to efforts to address income equality and economic security. As leader of the hospitality association, a position she held from 2014 until earlier this year, Schroer was a fierce advocate for the state’s travel, tourism and lodging industries, leading a successful merger of the New Mexico Lodgers Association and the Tourism Association of New Mexico and overseeing an 80 percent increase in association membership over three years. She convened industry partners to address common challenges and spearheaded pushes for industry-boosting legislative and regulatory efforts. Schroer has served in the state Tourism Department before, as director of strategic partnerships, a role in which she worked with Virgin Galactic and created a new program that infused the “New Mexico True” brand into growing fairs, festivals and sporting events throughout the state. Schroer earned an undergraduate degree in organizational leadership and theater arts from Fresno Pacific University and a master of business administration from California State University, Fresno.
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