Cabinet Secretary for Tourism Department
Jen Schroer most recently served as Executive Director of the Davis Chamber of Commerce in Davis, Calif, and also served on the California Economic Summit Council where she helped contribute to efforts to address income inequality and economic security. Prior to that, Schroer served as President & CEO of the New Mexico Hospitality Association. During her tenure with the New Mexico Hospitality Association, a position she held from 2014-2018, Schroer was a fierce advocate for New Mexico’s travel, tourism and lodging industries. She led a successful merger between the New Mexico Lodgers Association and the Tourism Association of New Mexico and oversaw an 80 percent increase in membership over the course of her tenure. She convened industry partners to address common challenges and spearheaded initiatives for industry-boosting legislative and regulatory solutions. Schroer previously served in New Mexico Tourism Department as Director of Strategic Partnerships, a role in which she worked with Virgin Galactic and created a new program that infused the “New Mexico True” brand into growing fairs, festivals and sporting events throughout the state. Schroer earned bachelor’s degrees in Organizational Leadership and Theater Arts from Fresno Pacific University and a Master of Business Administration from California State University, Fresno.
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